PREVIOUS FESTIVAL

Saturday, 21 November 2009, Kuala Lumpur

The inaugural Music Conference Asia (M.C.Asia) Music Factory “The Beginning”, held at the stylish grounds of Life Centre Kuala Lumpur this evening, has successfully attracted conference participants, both industry professionals and music enthusiasts of the Electronic Dance Music, from the region, including Singapore, Indonesia, Australia, Japan and Thailand just to name a few.

The fervent crowd was seen to filling the conference ground as early at 4pm for the two music mentoring workshops presented by Canadian Producer, DJ and Label Owner, DJ Preach, and World’s Top 100 DJ, Marcel Woods from the Netherlands.

For the first time in Asia Pacific, conference participants received first hand introduction and guidance from Preach and Marcel about the professional world of music production, and those eager to crave a professional career in the music industry, have also gained valuable insights from the veterans of the international music industry.

Specifically, during the first workshop, Preach spoke on three key topics including the “Marketing Strategy for Professional DJs”, “The Love-hate Relationship between Technology and Traditional DJ-ing”, and “Knowing Your Tools to be the One in Music Production”. In the second workshop, Marcel touched on “The Evolution of Music Label”, “The Challenges in the Digital Age”, and “Artist development and Music Label Promotions”.

Above: DJ Producer Marcel Woods from the Netherlands

At the end of the day-time workshops, ardent music lovers and media representatives were also given the exclusive opportunity to interact with Preach and Marcel on a personal level to explore related topics through random group discussion.

While it was all hard and serious work during the day, the organizer has also thrown an appreciation party in the evening to entertain and reward everyone. Besides international headliners Preach and Marcel Woods, the no.1 most popular Nordic DJ 2008, Marcus Schossow was also invited to perform at the party, supported by our local talents Affiq and Funko Munky.

Above: Massive attendance at the Appreciation Night

Throughout the night, party-goers were entertained with a wide range of infectious high-energy beats, from raw vocals, nu-trance, progressive techno, to electronically fused cross-genres music, brewed by the performing artists who were adamant to deliver a night of pure auditory exhilaration.

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